Brand Development

Focusing on emotions

In today’s crowded market, your brand needs to emerge as strong as ever and one way to win a special place in consumers’ hearts is by focusing on emotions, stories and memories, thus creating a long-lasting bond.

Compelling brand stories

How do consumers make decisions? We can answer in a variety of ways: quality, advertising or price may influence their decisions. But the truth is brand storytelling increases consumer emotional involvement. Crafting compelling brand stories helps provide truly engaging experiences.

New identities

When a brand is involved in a change process, something big is expected to happen: rebranding is a delicate issue and requires great expertise. For this reason, we create effective and highly successful rebranding campaigns by supporting our clients in every step of the process.

Multi-channel experiences

To increase the visibility of a brand, we adopt multi-channel strategies, creating amazing experiences for people. These integrated strategies enable us to collect and analyze a big amount of data which will be crucial for implementing an effective digital plan.


  • Strategic Analysis
  • Design Thinking
  • Brand Management
  • Corporate Communication


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IQUII S.r.l.Part of Be Group

Registered office: Viale dell'Esperanto 71 – 00144 Roma

VAT registration number 11289201003 - Cap.Soc. 10.000 €

Reg. Imprese di Roma REA n.1293642


Tel. +39 06 72.15.125

Office Rome
Via Vincenzo Lamaro 13/15 Ed.U 00173

Office Milan
Piazza Affari 3 (Primo Piano), 20123