Every year, during the three day gathering of the National Alpini (Alpine soldiers) Assembly, four hundred thousand people gather to demonstrate their bond to the values of one of the historic symbols of Italian tradition and culture. Our challenge was to offer participants the opportunity to experience the event as protagonists, describing it through the use of new digital media.
We chose to provide participants with a new experience, giving them the opportunity to creatively participate in the event narrative with an app through which to take customizable photos with stickers that are characteristic of the identity of the Alpini to share on social networks, therefore enhancing the visibility of the event in real time.
We used our Fotofan Framework, which allows the customization of photos with special filters, integration with stickers and text presets that show slogans and messages of affection towards the Alpini and the typical traits of the local culture.
The result is a simple app that’s available to everyone, allowing them to experience the event by expressing themselves in a creative and fun way. The photos produced, and shared on WhatsApp, Facebook, Twitter and other major social networks, have expanded the scope of the event.