We Love Cinema is the BNL Group BNP Paribas project dedicated to cinema enthusiasts with the aim of creating relationship and engagement with fans and professionals and describing all the activities of the bank connected to the world of cinema.
CLIENT: BNL GRUPPO BNP PARIBAS
The evolution of We Love Cinema for an even more innovative experience in the film world
// The new web and mobile touchpoints for cinema lovers
OVERVIEW
CHALLENGE
Following the collaboration in terms of development and design started in 2016, BNL Group BNP Paribas has confirmed IQUII for the complete restyling project of We Love Cinema web and mobile platforms, with the aim of improving the use of content and enriching the user experience.
OVERVIEW
We Love Cinema is the BNL Group BNP Paribas project dedicated to cinema enthusiasts with the aim of creating relationship and engagement with fans and professionals and describing all the activities of the bank connected to the world of cinema.
CHALLENGE
Following the collaboration in terms of development and design started in 2016, BNL Group BNP Paribas has confirmed IQUII for the complete restyling project of We Love Cinema web and mobile platforms, with the aim of improving the use of content and enriching the user experience.
PROJECT
In a world in which the cinematographic language is constantly evolving and the public expectations, increasingly connected and demanding, are ever higher, we have reconsidered, together with the customer, the website and the mobile app of WLC to make two completely revised touchpoints available.
Starting from the objectives of the client, thanks to the study of analytics, user behavior, preferences in terms of content and engagement, the project has evolved and today it is possible to understand different sections, giving the possibility to:
- produce quality contents, through in-depth analysis and reviews with two top-quality names such as Gianni Canova and Laura Delli Colli, images from major international festivals and events, interviews with actors, directors and producers;
- highlighting the cinema news, thanks to the cinema locator and the possibility of buying tickets, the programming in Italian cinemas, the detailed cards (cast, description, trailer) and the audio “premiere” contributions by Gianni Canova;
- generate engagement, with the exclusive “Cinequiz” on three difficulty levels and the badges to be unlocked, comments and the possibility to share ideas, experiences and points of view;
- tell the story of BNL and Cinema, with support for the film industry chain in over 5,000 films for over 80 years.
PROJECT
In a world in which the cinematographic language is constantly evolving and the public expectations, increasingly connected and demanding, are ever higher, we have reconsidered, together with the customer, the website and the mobile app of WLC to make two completely revised touchpoints available.
Starting from the objectives of the client, thanks to the study of analytics, user behavior, preferences in terms of content and engagement, the project has evolved and today it is possible to understand different sections, giving the possibility to:
- produce quality contents, through in-depth analysis and reviews with two top-quality names such as Gianni Canova and Laura Delli Colli, images from major international festivals and events, interviews with actors, directors and producers;
- highlighting the cinema news, thanks to the cinema locator and the possibility of buying tickets, the programming in Italian cinemas, the detailed cards (cast, description, trailer) and the audio “premiere” contributions by Gianni Canova;
- generate engagement, with the exclusive “Cinequiz” on three difficulty levels and the badges to be unlocked, comments and the possibility to share ideas, experiences and points of view;
- tell the story of BNL and Cinema, with support for the film industry chain in over 5,000 films for over 80 years.
WEB
The website, full responsive, aims to strengthen the digital presence of We Love Cinema, confirming its position as a source of information that is always up-to-date, authoritative and with an always original point of view.
UX & DESIGN RENEWED
The new User Experience aims to provide people with easier and more intuitive navigation between content, even from mobile. The homepage becomes a hub for the collection of the most recent and relevant content (slider articles, the movies at the Cinema, the Secrets and Crafts of the set) in which the space has been organized to improve readability, the elements visual hierarchy and, therefore, the final fruition.
The introduction of the hamburger menu allows better readability, giving immediate space to images and texts of articles and internal sections. The skin instead, another new feature of this update, gives the customer the opportunity to communicate events in which it is present as a sponsor and highlight any content related to the brand (with the ability to include direct call to action and high visibility) .
THE CONTENT STRATEGY AT THE CENTER
The above the line is centered on the editorial content, the heart of the We Love Cinema project: the user, upon landing, immediately finds the most valuable and updated information.
Below the line, the reader continues with the in-depth analysis of the prestigious brands that collaborate with the platform (sections “Blog Cinema” and “Zoom & Ciak”), quick access to the “Film at the Cinema” and the video interviews by Gianni Canova professionals in the “Secrets and Crafts of the Set” section.
The site is completed by the “Festival and Exposition” sections with articles and photo gallery from the various national and international events, “BNL e il Cinema” where the support given to the film industry chain, “Editing and Contacts” and the content shared on the official WLC Twitter account.
WEB
The website, full responsive, aims to strengthen the digital presence of We Love Cinema, confirming its position as a source of information that is always up-to-date, authoritative and with an always original point of view.
UX & DESIGN RENEWED
The new User Experience aims to provide people with easier and more intuitive navigation between content, even from mobile. The homepage becomes a hub for the collection of the most recent and relevant content (slider articles, the movies at the Cinema, the Secrets and Crafts of the set) in which the space has been organized to improve readability, the elements visual hierarchy and, therefore, the final fruition.
The introduction of the hamburger menu allows better readability, giving immediate space to images and texts of articles and internal sections. The skin instead, another new feature of this update, gives the customer the opportunity to communicate events in which it is present as a sponsor and highlight any content related to the brand (with the ability to include direct call to action and high visibility) .
THE CONTENT STRATEGY AT THE CENTER
The above the line is centered on the editorial content, the heart of the We Love Cinema project: the user, upon landing, immediately finds the most valuable and updated information.
Below the line, the reader continues with the in-depth analysis of the prestigious brands that collaborate with the platform (sections “Blog Cinema” and “Zoom & Ciak”), quick access to the “Film at the Cinema” and the video interviews by Gianni Canova professionals in the “Secrets and Crafts of the Set” section.
The site is completed by the “Festival and Exposition” sections with articles and photo gallery from the various national and international events, “BNL e il Cinema” where the support given to the film industry chain, “Editing and Contacts” and the content shared on the official WLC Twitter account.
MOBILE
The mobile app has been completely revised, thanks to information content and value-added engagement.
The study of the User Experience and the User Interface has led to a complete review of the touchpoint: the redesign guarantees maximum usability to facilitate the user experience while the interface, light and elegant at the same time, helps the user in the navigation in a natural way and without clutches.
THE NEWS IN APP
Available for iOS and Android, the new release of the application introduces the following news:
- the tab bar menu, designed to give the user the possibility to easily navigate between the sections;
- the Film section at the Cinema, with the film detail enriched by poster, complete description, cast, trailer;
- the Cinema Locator to find the nearest cinemas and the related programming, revised in the experience, in the information present and enriched with the possibility of buying the ticket on the circuits that provide it;
- the Cinequiz, a quiz on the history of Italian and international cinema, structured on three levels of difficulty, including the release of badges on the cinema professions;
- We Love Listening, the exclusive audio reviews by Gianni Canova on the latest films released in theaters.
MOBILE
The mobile app has been completely revised, thanks to information content and value-added engagement.
The study of the User Experience and the User Interface has led to a complete review of the touchpoint: the redesign guarantees maximum usability to facilitate the user experience while the interface, light and elegant at the same time, helps the user in the navigation in a natural way and without clutches.
THE NEWS IN APP
Available for iOS and Android, the new release of the application introduces the following news:
- the tab bar menu, designed to give the user the possibility to easily navigate between the sections;
- the Film section at the Cinema, with the film detail enriched by poster, complete description, cast, trailer;
- the Cinema Locator to find the nearest cinemas and the related programming, revised in the experience, in the information present and enriched with the possibility of buying the ticket on the circuits that provide it;
- the Cinequiz, a quiz on the history of Italian and international cinema, structured on three levels of difficulty, including the release of badges on the cinema professions;
- We Love Listening, the exclusive audio reviews by Gianni Canova on the latest films released in theaters.
EVOLUTION
Two different touchpoints, united by the common experience designed for the new We Love Cinema: with the relaunch of the two channels, integrated in terms of design, content and objectives, BNL Group BNP Paribas wants to give a new point of view, updated and usable to users.
The project is developing today in a new website and a mobile app that allow all users to live an innovative and engaging experience, getting all the information and news on the world of international cinema at any time to fully experience the their passion, sharing it with the community.
IQUII S.r.l.
