// Enhancing acquisition, fidelization and monetization processes through the Sport Platform
Giorgio Chiellini is a professional football player, currently the captain of Juventus Football Club, and a pillar of Nazionale Italiana di Calcio. Since the beginning of his career he has always used social media proactively, defining himself as a digital world enthusiast, with more than 7 million followers today on the main channels.
The project stems from the need of Giorgio Chiellini, one of the most followed football player in Italy, to centralize his social media management thanks to Media Hub: a centralized platform for content management, fan engagement and loyalty actions to support his digital strategy.
Find out the whole Case History on IQUII Sport, our Business Unit specialized in the issues related to the world of sport, from the technological and digital points of view.
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