Enhancing the Personal Branding of Giorgio Chiellini with an innovative and entertaining app for use by his fans.
We focused on digital channels as a valuable lever of fan involvement. The key to our approach is in the engagement and the experience of an exclusive relationship, exciting and, at the same time, immediate and fun.
We designed and built the official app for Giorgio Chiellini, Juventus and Italian national football team defender. ChielloFan allows you to create and share customized images and photos and official player stickers. The app development is based on our Fotofan Framework that offers users a new and better user experience for mobile applications.
The community of Giorgio Chiellini fans is more united thanks to the engagement generated from the ChielloFan app that lets you create and share personalized, funny pictures.
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