E-Legal is a law firm founded by Fabio Francesco Franco, an expert lawyer in Civil Law, People’s Law and New Technologies Law. In line with its vision aimed at technological innovation, the firm has deepened and matured an expertise in the law of new technologies, combining both start-ups and innovative SMEs in their growth and development.
CLIENT: E-Legal
Enhance the identity of a legal "boutique"
// Renewing the image and giving prestige to the study through the website redesign
OVERVIEW
CHALLENGE
E-Legal has chosen IQUII with the aim of renewing its digital image through the corporate website redesign, to give prestige and a new look and feel in line with the company’s vision and mission.
PROJECT
The design phase of the new site was based on a totally responsive layout, with a content architecture designed to make navigation faster and offer an intuitive, fluid and dynamic user experience, appropriate for effectively communicate the new positioning and values at the base of the firm, such as:
- passion
- competence
- determination
Thanks to a “digital restyling” consistent with the brand’s guidelines and personalities, the website is oriented towards the final target, which can thus navigate it in a simpler and more intuitive way.
PROJECT
The design phase of the new site was based on a totally responsive layout, with a content architecture designed to make navigation faster and offer an intuitive, fluid and dynamic user experience, appropriate for effectively communicate the new positioning and values at the base of the firm, such as:
- passion
- competence
- determination
Thanks to a “digital restyling” consistent with the brand’s guidelines and personalities, the website is oriented towards the final target, which can thus navigate it in a simpler and more intuitive way.
The importance of having an effective presentation of E-Legal professionals was a key element for the communication of the firm, placing a strong focus on the person and on the shared growth.
The importance of having an effective presentation of E-Legal professionals was a key element for the communication of the firm, placing a strong focus on the person and on the shared growth.
The use of colors, fonts and graphic elements suitable for conveying the contents with clarity and cleanness has strengthened the identity and improved the perception of the brand by the public through a digital touchpoint able to transmit the values of quality and professionalism.
Concepts that are also found in the blog section, where the structure of the articles aims to entice the user to read and stimulate sharing on social platforms.
The use of colors, fonts and graphic elements suitable for conveying the contents with clarity and cleanness has strengthened the identity and improved the perception of the brand by the public through a digital touchpoint able to transmit the values of quality and professionalism.
Concepts that are also found in the blog section, where the structure of the articles aims to entice the user to read and stimulate sharing on social platforms.
EVOLUTION
The new E-legal website shows an important step in the present and in the future strategy of the firm, marking the beginning of a totally different communication process compared to the past. This “discontinuity” is linked to the challenges that digital puts every day to the attention of brands, especially in the relationship towards the final target, now almost exclusively available online.
Through the new institutional touchpoint the firm has therefore laid the foundations for a better communication in line with its objectives, emphasizing values such as quality, professionalism, growth and starting the path of evolution towards the concept of legal “boutique” where both personal and professional aspects can express themselves fully.
EVOLUTION
The new E-legal website shows an important step in the present and in the future strategy of the firm, marking the beginning of a totally different communication process compared to the past. This “discontinuity” is linked to the challenges that digital puts every day to the attention of brands, especially in the relationship towards the final target, now almost exclusively available online.
Through the new institutional touchpoint the firm has therefore laid the foundations for a better communication in line with its objectives, emphasizing values such as quality, professionalism, growth and starting the path of evolution towards the concept of legal “boutique” where both personal and professional aspects can express themselves fully.
IQUII S.r.l.
