Federazione Italiana Rugby (F.I.R.) is the association organising and promoting rugby in Italy since 1928. It is affiliated with World Rugby, the international federation, and features among the most important rugby associations in the world, participating to the famous “Six Nations”, the tournament in which the main rugby teams of the north hemisphere challenge each other.

The digital platform of the club was created on SportXP framework, a sports platform owned by the IQUII Business Unit: it will allow the club to establish a continuous, dynamic and omnichannel relationship with its fanbase and to gather and analyze relevant information regarding the interests and behaviors of the fans, thus providing a broader and more precise view of their needs and thus implementing strategies for acquisition, loyalty and data monetization.

Find out the whole Case History on IQUII Sport, our Business Unit specialized in the issues related to the world of sport, from the technological and digital points of view.