CLIENT: FEDERAZIONE ITALIANA RUGBY

Federazione Italiana Rugby and IQUII: together again, developing the new Sport Platform

// Another step for the FIR’s official app towards the challenges of the Sport Digital Transformation, between fan experience, data acquisition and monetization

OVERVIEW

Federazione Italiana Rugby (F.I.R.) is the association organising and promoting rugby in Italy since 1928. It is affiliated with World Rugby, the international federation, and features among the most important rugby associations in the world, participating to the famous “Six Nations”, the tournament in which the main rugby teams of the north hemisphere challenge each other.

MARKET

Sport
COMPETENCES
#sportplatform #mobile
LINK
http://app.federugby.it
FIR IQUII
FIR IQUII

CHALLENGE

The digital platform of the club was created on SportXP framework, a sports platform owned by the IQUII Business Unit: it will allow the club to establish a continuous, dynamic and omnichannel relationship with its fanbase and to gather and analyze relevant information regarding the interests and behaviors of the fans, thus providing a broader and more precise view of their needs and thus implementing strategies for acquisition, loyalty and data monetization.

Find out the whole Case History on IQUII Sport, our Business Unit specialized in the issues related to the world of sport, from the technological and digital points of view.

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IQUII S.r.l.Part of Be Group

Registered office: Viale dell'Esperanto 71 – 00144 Roma

VAT registration number 11289201003 - Cap.Soc. 10.000 €

Reg. Imprese di Roma REA n.1293642


Email: info@iquii.com

Tel. +39 06 72.15.125

Office Rome
Via Vincenzo Lamaro 13/15 Ed.U 00173

Office Milan
Piazza degli Affari 2, 20123

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