Enhance the Ford Italy brand and, in particular, the new Ford Ecosport through an online contest on the occasion of the football World Cup held in Brazil in the summer of 2014, taking advantage in an innovative way of the natural alliance between people, technology and emotions.
We literally gave a "voice" to the emotions of the World Cup through a web platform that offered users the ability to record the cry of joy for their country’s goals and share it with other fans. Each celebration helped to socially build a bridge between Italy and Brazil.
We made an online application that integrates real-time user-generated audio content in a web- based platform. Users can also use the native platform directly from their mobile without the need to install specific apps on thier smartphone or tablet.
The results achieved by the application " Fatti Sentıre fino in Brasile " (Be Heard in Brazil) were remarkable both in terms of engagement and brand awareness. User authentication via social accounts allowed the acquisition of strategic data for remarketing actions aimed at the launch of the new Ford Ecosport.