The Lega Nazionale Professionisti B (LNPB) brings together football clubs affiliated to F.I.G.C. and the participants to the Serie B ConTe.it Championship, the second series of the Italian professional soccer championship.
On the wave of innovation, evolution and dynamism values and with the desire to look forward, LNPB has asked us to completely renew its official website and its app, available to iOS and Android users. The objectives of the restyling project were to:
In the first phase we focused on the study of existing platforms (web site and mobile app) and on the in-depth analysis of Italian and international best practices, from foreign leagues to the most important clubs.
We have adopted a data-driven approach focusing on optimizing ergonomics and usability, designing for the client a web and mobile architecture of information that offers:
We started up again from the redesign of the content structure and of web and mobile information, on which we have applied a new and innovative design approach.
The basis for the creation and realization of the design has been to strengthen brand identity in order to express the values of LNPB while at the same time meeting the needs of modernity and innovation, including providing a platform capable to improve the process of data acquisition and integration with their CRM.
To guide web and mobile design has been the adoption of a fan-centric model, focused on the needs of fans and enthusiasts with the goal of:
The core activity of the project was the System Integration phase, through the development of a middleware and the creation of a unique user-centered platform that integrates multiple data providers and exposes real-time information (rankings, results, calendar, statistics) on the app and on the new website. Genius Sports, a world's leading provider of sports data, has been one of the key partners in System Integration activity.
The restyling work focused on designing a web platform where fans, football enthusiasts, clubs and stakeholders could find and quickly consult all available contents.
To meet the needs of users, increasingly focused on the need for immediate access to web and in mobility information, infrastructure scalability has been improved ensuring continuity, timing and high performance, has been implemented a faster and Intuitive navigation processes as well as a multi-server update release system.
The two iOS and Android applications have been completely rethought in a user-centric optics, providing to registered fans the chance of choosing their own team and personalizing news and information within the app.
The selection of a favorite team thanks to the "My Club" section offers the fans an immediate focus on their team, results, news and specific content.
From the onboarding stage to the interaction with their favorite team, we have designed the user experience to capture and profile users in a more capillary and profound way, reinforcing the engagement dynamics and the emotional component.
The site and app thus become an informative hub of vertical contents for fans and enthusiasts, but also for football teams and stakeholders, offering:
In addition, fans will:
The new web and mobile project can then count on:
Thanks to this collaboration and this first important goal, IQUII will be the Official Digital Provider of LNPB until 2020.