Doctors without Borders

#Milionidipassi

Objectives

The #Milionidipassi (Millions of Steps) campaign was created to tell the stories of, and put a face to, those forced to flee their country in order to save their lives. The aim was therefore to raise government awareness and public opinion of the social drama of the refugees.

Approach

The entire campaign was designed and implemented by YES I AM, starting with the photos of Shannon Jensen, who in 2012 documented the exodus of 30,000 people fleeing from Sudan to escape the horrors of war. The shots of the worn-out shoes of Sudanese refugees, in particular, represent the drama of those who travel thousands of kilometers to find a safe place to live.

Execution

To help Doctors Without Borders spread the campaign, conceived and implemented by YES I AM, we created an iPhone and Android app that allows each person to "step into the shoes of a refugee" and take a selfie of their own feet. #Milionidipassi comes from Fotofan, our framework that lets you create mobile apps focused on the production of photos and personalized images with stickers, effects and preset texts, that can be shared online.

Result

A symbolic photo to personalize and share on their social profiles to fuel support and donations to Doctors Without Borders. The nonprofit organization, thanks also to the #Milionidipassi campaign, helps to support the activities of humanitarian workers who provide medical and psychological care, vaccinations, food and drinking water, to over 51 million people in the world, forced to take millions of steps just to survive.

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