CLIENTE: Sir Safety Perugia Volley

The Digital Transformation to support the business of Sir Safety Perugia

// Evolving the monetization model of the volleyball club with a Sport Platform which offers a complete and integrated fan experience

OVERVIEW

Sir Safety Conad Perugia is an Umbrian volleyball club, founded in 2001, which plays for eight consecutive seasons in the highest league of men’s volleyball starting from 2012-2013: the Superleague.

Thanks to the forward-looking vision of its management and its desire for a constant growth, the club has long sought to expand its digital commitment, reaching a total fanbase of almost 203K followers on social media through the presence of the club on many of the most famous social networks, including Facebook, Twitter, Instagram Youtube and also Tiktok.

MARKET

Sport
COMPETENCES
#UX #Strategy #Mobile #Design
LINK
sirvolley.sportxp.net

CHALLENGE

Starting from October 2019, the Umbrian company has chosen IQUII as Official Digital Partner, to further strengthen its digital positioning and its marketing and communication strategies aiming to acquire new fans and retain its community.

Its partnership with the Digital Company aims to enhance its brand in order to play a central role in the national and international sports scenario through a considered and winning Sport Digital Transformation path.

In details, Sir Volley Perugia’s needs are the following ones:

  • activating more effective fan engagement logics in order to involve fans in both pre and post event through information and contents;
  • increasing the number of tracked users to establish a long-term relationship with them;
  • monetizing the relationship with its fanbase thanks to several dedicated features.
In linea con le proprie ambizioni, a partire da ottobre 2019,  la società umbra ha scelto IQUII come Official Digital Partner, al fine di rafforzare ulteriormente il proprio posizionamento digitale e le strategie di marketing e comunicazione per acquisire nuovi fan e fidelizzare la community già costituita.  L’obiettivo della partnership con la Digital Company consiste nella volontà della squadra pallavolistica di valorizzare il proprio brand in modo da occupare un posto di rilievo nel panorama sportivo nazionale ed internazionale, grazie ad un percorso di Sport Digital Transformation ponderato e vincente.   In particolare, le esigenze mostrate da Sir Volley Perugia si riassumono in tre punti:  attivare logiche di fan engagement maggiormente efficaci al fine coinvolgere i tifosi sia nel pre che nel post evento attraverso l’informazione ed i contenuti; aumentare il numero di utenti profilati per instaurare una relazione di lungo termine; monetizzare il rapporto con la propria fanbase grazie a funzionalità dedicate.

PROJECT

A new mobile touchpoint has been designed thanks to the collaboration between the volleyball club and IQUII, the Sir Safety Perugia Official App, an application that allows fans to have at their disposal the information and services concerning the club and its fans in one single solution and a preferential access to exclusive and innovative features to live the passion for the club as protagonists.

Thanks to the mobile platform developed by IQUII, all fans can:

  • keep up to date on all appointments scheduled by the club;
  • consult the constantly updated Superlega rankings;
  • browse photos and videos of the club and get exclusive information about individual players;
  • consult the Social Wall containing all the most interesting contents published on the official channels of the team;
  • play to Instant Win and test their knowledge about the club;
    use Fan Cam’s stickers to customize personal pictures.

The application gives a whole customized user-friendly experience offering also further information about the club and giving fans the chance to interact with the club not only during the match but also in other moments, thanks to the implementation of the Sport XP framework designed by IQUII, which allows the club to integrate physical and digital touchpoints in a single solution using a middleware technology which provide a tool that allows club to easily convey all the contents to the fans as well as centralize and monitor the data acquired and scattered on different touchpoints.

To enhance the tool of the Sport Platform, we also provided a strategic consultancy which aims to identify tactical actions and strategy in line with the club’s stated goals.

sir-volley-perugia

RESULTS

The numbers recorded by the Sport Platform shows how much fans need to use a digital touchpoint that allows them to stay in constant contact with their favourite team..

Six months after the launch of the Official App, the 80% of the total user base has agreed to receive push notifications and stay updated reading the news related to the club. In addition, 71% of them decided to register on the platform and 36% agreed to receive the newsletter.

Sir-volley-perugia

START YOUR DIGITAL TRANSFORMATION

Send us a message and we will get back to you soon!

IQUII S.r.l.Part of Be Group

Registered office: Viale dell'Esperanto 71 – 00144 Roma

VAT registration number 11289201003 - Cap.Soc. 10.000 €

Reg. Imprese di Roma REA n.1293642


Email: info@iquii.com

Tel. +39 06 72.15.125

Office Rome
Via Vincenzo Lamaro 13/15 Ed.U 00173

Office Milan
Piazza Affari 3 (Primo Piano), 20123