CLIENT: SPEZIA CALCIO

Spezia Calcio Mobile app

Spezia Calcio starts its Sport Digital Transformation journey with the launch of the official app created by IQUII, club's Official Digital Partner.

OVERVIEW

Spezia Calcio is a football club founded in 1906 that has been playing in the Italian Serie A since the 2020/21 season.

The club first took part in an official championship under the aegis of the FIGC in 1919, and can boast in its roll of honor an honorary title of Champion of Upper Italy in 1944.

From the postwar period until 2020, La Spezia’s team played in the cadette series, winning the Coppa Italia and the Italian Super Cup of Lega Pro twice.

The highest achievement in Italy’s top league is the 15th place achieved in the first season in Serie A.

INDUSTRY

Sport

SKILLS

#mobile

LINK

https://www.acspezia.com/

CHALLENGE

Spezia Calcio has decided to invest in digital transformation by relying on IQUII’s strategic and technological consulting, with the aim of bringing to life an omnichannel ecosystem capable of involving all stakeholders, fostering an integrated Fan Experience through the transition from fragmented interaction to an always-on relationship, strengthening the relationship with fans, partners and territory.

PROJECT 1/2

From the collaboration between the Ligurian team and IQUII, its Official Digital Provider, was born the Spezia Calcio Official App, the mobile touchpoint based on the SportXP platform that allows La Spezia fans to have at their disposal – and in a single solution – all the information and services concerning the club and their favorites, as well as preferential access to exclusive and innovative features that allow fans to live their passion for the club as protagonists.

The Sport Platform, by centralizing all the information scattered on the different brand touchpoints, allows the club to activate increasingly targeted and personalized marketing strategies, developed on a data-driven approach, and to offer a personalized service on each fan.

PROJECT 2/2

Through the mobile platform developed by IQUII, club fans can:

stay up-to-date on all team news and appointments
access multimedia content
access exclusive content such as in-app commentary
take part in Fan Engagement initiatives designed to engage and entertain users such as the Fan Cam, MVP and surveys

The sports platform is also an advantage for club partners who can create value for users and increase brand awareness of the partnership through:

in-app exposure spaces
sponsoring fan engagement activities such as MVPs and surveys

RESULTS

The numbers recorded through the Sport Platform have demonstrated the need for fans to have a digital touchpoint that allows them to stay constantly in touch with the team.