Enhance the figure of Pope Francis through an app that represents a valid tool for information and involvement of the faithful. As long expressed by the Vatican, new communication technologies can be a powerful instrument of evangelization.
The canonization of Pope John Paul II and Pope John XXIII on 27th April 2014 was a historic event seen around the world. The intense schedule tied to the ceremony necessitated the creation of an information tool that highlighted the historical figures of the Popes, informing pilgrims of planned activities and involving them directly in being bearers of peace and hope.
Approach
We realized, in collaboration with Vatican Radio, the official app of Pope Francis, with the aim of bringing the Pontiff even closer to the people. We wanted to offer the faithful a simple and practical information tool.
Also in collaboration with Vatican Radio, we created the official applications of John Paul II and John XXIII dedicated to their respective canonizations. The goal was to provide an easy and quick reference tool for users that would allow them to receive and share online all information related to the lives of the Pontiffs and the numerous activities planned during the canonization ceremony.
Execution
We used our Mobile CMS framework to integrate into the app a main navigation page, a news section and a photo and video area. Users can find updated texts and images within the app, remaining constantly informed of the activities carried out by the Pontiff. The multilingual mode allows all pilgrims to use the app regardless of nationality.
For the content management part of the John Paul II and John XXIII apps, we used the Mobile CMS framework, which allowed us to create a main navigation page, a news section and a photo and video area. Users can find updated texts and images within the app, staying informed about the initiatives planned for the canonization event.
Result
The faithful have the opportunity to be informed in real time of all activities carried out by Pope Francis, learn about upcoming events, watch videos of sermons and hearings, follow official Tweets by the Pope through push notifications, listen to Vatican Radio and follow live streaming of the Vatican Television Center, and read the Angelus, the Homilies and Meditations. Each piece of content can also be shared by users on major social networks like Facebook and Twitter.
Users are updated on the planned schedule for the beatification of John Paul II and John XXIII. It’s also possible to refer to the official biographies of the Popes with the history and highlights of their pontificates, take an in-depth look into the reasons for canonization, read the encyclicals, letters and prayers, and inquire about accommodation facilities catered towards the pilgrims. Content can be shared by users via WhatsApp, email and MMS, as well as on the major social networks like Facebook, Twitter and Instagram.
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