BNL Tennis Academy is the free App commissioned by BNL to complement tennis players and enthusiasts of the sport. The client’s goal was very ambitious: Can you improve your technique through a mobile application?
We studied the previous version of the app and analyzed user needs to structure the offer of content in three main areas: Academy, Training, and Library. Users can find illustrative content and videos that meet technical requirements, for specific training or the evolution of the sport.
Alongside personal data the user can enter their sports data, including level of play, favorite shot and weakest stroke. This information, together with the video preferences, allows the application to identify the type of user and, accordingly, provide personalized content. Without proposing irrelevant or standard information.
The client can easily manage content through back Office. By optimizing push notifications and analysis of the app flow, functions for the improvement of the funneling paths, we have optimized the user experience. ASO activities have enhanced the presence in the respective stores. The community of Italian tennis players appreciated the approach, the functionality and the content of BNL Tennis Academy: the app has been downloaded over 15,000 times.
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