BNL Gruppo BNP Paribas

BNL Tennis Academy

Objectives

BNL Tennis Academy is the free App commissioned by BNL to complement tennis players and enthusiasts of the sport. The client’s goal was very ambitious: Can you improve your technique through a mobile application?

Approach

We studied the previous version of the app and analyzed user needs to structure the offer of content in three main areas: Academy, Training, and Library. Users can find illustrative content and videos that meet technical requirements, for specific training or the evolution of the sport.

Execution

Alongside personal data the user can enter their sports data, including level of play, favorite shot and weakest stroke. This information, together with the video preferences, allows the application to identify the type of user and, accordingly, provide personalized content. Without proposing irrelevant or standard information.

Result

The client can easily manage content through back Office. By optimizing push notifications and analysis of the app flow, functions for the improvement of the funneling paths, we have optimized the user experience. ASO activities have enhanced the presence in the respective stores. The community of Italian tennis players appreciated the approach, the functionality and the content of BNL Tennis Academy: the app has been downloaded over 15,000 times.

SAY HELLO

I dati sono trattati solo per dare riscontro alla richiesta. Leggi l'informativa privacy prima di inviare la tua richiesta

IQUII S.r.l.Part of Be Group

Registered office: Viale dell'Esperanto 71 – 00144 Roma

VAT registration number 11289201003 - Cap.Soc. 10.000 €

Reg. Imprese di Roma REA n.1293642


Email: info@iquii.com

Tel. +39 06 72.15.125

Office Rome
Via Vincenzo Lamaro 13/15 Ed.U 00173

Office Milan
Piazza degli Affari 2, 20123

Mobile Analytics