Structuring a significant online presence for the luxury brand DANWARD, using the web and social media strategically to interact with a sophisticated audience through emotional content that traces the style and philosophical essence of the designer.
The luxury clothing market is characterized by strong internationalization. The ability to express itself with elegance through the use of the most modern digital technology constitutes a strategic lever of control and involvement of the target audience. For this reason, we have implemented a multi- channel strategy for the DANWARD brand, designed specifically for the luxury sector.
We developed the website designing a responsive framework compatible with all devices, specially designed to better enhance the high-definition visual content offered in the resortwear and footwear collections from DANWARD. The management of online channels is further enhanced by the activity of social communication on the brand’s Facebook, Instagram and Twitter profiles.
The creation of an elegant and contemporary web platform, capable of enhancing the user experience in the exploration of the DANWARD style, incorporating clear calls to action aimed at acquiring leads and requests for the lookbook. Strengthening of the DANWARD brand achieved through careful, multi-channel social media strategy.
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