Danward

Integrated Branding Project

Objectives

Structuring a significant online presence for the luxury brand DANWARD, using the web and social media strategically to interact with a sophisticated audience through emotional content that traces the style and philosophical essence of the designer.

Approach

The luxury clothing market is characterized by strong internationalization. The ability to express itself with elegance through the use of the most modern digital technology constitutes a strategic lever of control and involvement of the target audience. For this reason, we have implemented a multi- channel strategy for the DANWARD brand, designed specifically for the luxury sector.

Execution

We developed the website designing a responsive framework compatible with all devices, specially designed to better enhance the high-definition visual content offered in the resortwear and footwear collections from DANWARD. The management of online channels is further enhanced by the activity of social communication on the brand’s Facebook, Instagram and Twitter profiles.

Result

The creation of an elegant and contemporary web platform, capable of enhancing the user experience in the exploration of the DANWARD style, incorporating clear calls to action aimed at acquiring leads and requests for the lookbook. Strengthening of the DANWARD brand achieved through careful, multi-channel social media strategy.

SAY HELLO

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IQUII S.r.l.Part of Be Group

Registered office: Viale dell'Esperanto 71 – 00144 Roma

VAT registration number 11289201003 - Cap.Soc. 10.000 €

Reg. Imprese di Roma REA n.1293642


Email: info@iquii.com

Tel. +39 06 72.15.125

Office Rome
Via Vincenzo Lamaro 13/15 Ed.U 00173

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Piazza degli Affari, 3 20123

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