Frosinone Calcio evolution on Sport Digital Transformation
// A Sport Platform to optimize the acquisition, fidelization and monetization processes of the club
Frosinone Calcio, born September 19, 1928, has a long tradition reinforced over the last years, as the club played six Serie B tournaments often as a protagonist, to reach the first historical Serie A promotion in 2015. On June 2018 the club conquers the second promotion after the Playoff victory.Its most flourishing period is the one under the president Maurizio Stirpe, who built the new “Benito Stirpe” Stadium, inaugurated September 28, 2017, which is one of the three Italian stadia directly owned by a club.
The digital platform of the club was created on the SportXP framework, a sports platform owned by the IQUII Business Unit: it will allow the club to establish a continuous, dynamic and omnichannel relationship with its fanbase and to gather and analyze relevant information regarding the interests and behaviors of the fans, thus providing a broader and more precise view of their needs and thus implementing strategies for acquisition, loyalty and data monetization.
Find out the whole Case History on IQUII Sport, our Business Unit specialized in the issues related to the world of sport, from the technological and digital points of view.
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