Serie A Basketball League

LBA Keyboard & iMessage App

Objectives

LBA keyboard came about because of the desire of the Serie A Basketball League to offer to basketball fans an additional way for sharing their passion for sport.

The Keyboard Sticker and the iMessage app have been designed with the aim of generating greater user engagement within their preferred messaging applications, combining the traditional emoji with stickers that express LBA emotions.

Approach

In a first step we analyzed the fragmentation of use by the users of the messaging applications, defining thus the need to develop two complementary applications that leave the user the possibility to share emotions related to their favorite sport with anyone and on different apps.

Working closely with the Lega Basket Serie A team we decided to develop:



  • a keyboard for iOS and Android: through which the user is able to send stickers on the main messaging apps like WhatsApp, Telegram, Messenger etc;
  • an iMessage app: developed specifically for the new iMessage App Store born with iOS10, through which iPhone and iPad users could send stickers, animate and customize them with effects and reactions.


Then we studied what were the most important moments to be represented in the stickers set for those who live the basketball passion, with the aim to realize a Keyboard and an iMessage app that offer to fans a new way to interact and live the most exciting moments of a match or a championship.

Execution

We take advantage of the new potentialities born with iOS10 to integrate the stickers inside the Apple messaging app. In fact iMessage allows, in addition to the classic sending, to paste the stickers at will within the conversation, increasing interactivity and engagement.

To satisfy the user's needs we have exported the stickers also outside of the Apple app, creating a keyboard that would allow the use and sending of stickers in the most used messaging applications.

SAY HELLO

IQUII S.r.l.Part of Be Group


Registered office: Viale dell'Esperanto 71 – 00144 Roma

Office: Via Vincenzo Lamaro 13/15 Ed.U, Roma


VAT registration number 11289201003 - Cap.Soc. 10.000 €

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Email: [email protected]

Tel. +39 06 72.15.125

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