We enhanced the Palazzetti brand through strategic digital PR activities and social connection tools, managed in the field of customer care.
Constant dialogue with Palazzetti‘s management, the leader in biomass thermal heating, combined with an analysis of brand positioning, has enabled us to identify the most suitable social channels through which to communicate the quality of Palazzetti products, to build a channel of direct connections with the company’s target audience.
The overall strategy of the Net envisaged the creation of a Facebook page, a Twitter profile and Instagram account through which to share information of a promotional nature and interact directly with the Palazzetti brand targets, with the aim of ensuring a digital PR activity capable of further expanding the market, with particular attention abroad.
The level of engagement in the Facebook page is one of the highest in the sector. The opening of the social channels immediately demonstrated the strong client bond regarding the Palazzetti brand, amounting to a very welcome instrument of customer care. Digital PR activities enabled the brand to open new relationship channels not only with potential end customers, but also with the community of installers and resellers who have much authority in the industry.